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Pakistan’s B2B startup “Tajir” raised $17M in a Series-A round led by American Venture Capital Firm Kleiner Perkins.
Tajir was founded in 2018 by brother Babar and Ismail Khan. It’s mission is to sell inventory to mom and pop stores (aka kiryana stores locally) in Pakistan through its mobile app. The startup that serves retailers in Lahore has approximately over 1,000 SKUs in the Mobile App. Major SKUs include soft drinks, biscuits, shampoo, and food staples like rice and wheat. With the latest funds, it plans to expand to Pakistan’s largest city Karachi in future.
Tajir is focusing on creating ease for small to medium retailers and providing them efficient, timely and affordable delivery features for their inventory, goods and sale items. This will allow retailers to not only save reasonable purchase time for their inventory but also make them able to increase their sale by having goods in right time and in right quantity.
Most of retail in Pakistan belongs to family-owned stores run with weekly and monthly profits. Taking to media Mr. Babar said
“We have raised this round of capital to advance our mission further which is fundamentally to help stores source inventory. We want to continue to provide more and more services to stores and we will do so by continuously expanding selection and providing reliable and consistent delivery to stores,” .
Mr. Babar
Mr. Mamoon Hamid, partner at Klenier Perkins said
“Their software and mission to improve that supply chain and availability of products and pricing and digitizing that process made a ton of sense,” Hamid says. “I thought that would be the first foray for a company to make an attempt at doing a lot more to be a consumer company, not just a wholesale company.”
Mr. Mamoon Hamid
Image Source: Forbes
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