Pakistan’s B2B startup “Tajir” raised $17M in a Series-A round led by American Venture Capital Firm Kleiner Perkins.
Tajir was founded in 2018 by brother Babar and Ismail Khan. It’s mission is to sell inventory to mom and pop stores (aka kiryana stores locally) in Pakistan through its mobile app. The startup that serves retailers in Lahore has approximately over 1,000 SKUs in the Mobile App. Major SKUs include soft drinks, biscuits, shampoo, and food staples like rice and wheat. With the latest funds, it plans to expand to Pakistan’s largest city Karachi in future.
Tajir is focusing on creating ease for small to medium retailers and providing them efficient, timely and affordable delivery features for their inventory, goods and sale items. This will allow retailers to not only save reasonable purchase time for their inventory but also make them able to increase their sale by having goods in right time and in right quantity.
Most of retail in Pakistan belongs to family-owned stores run with weekly and monthly profits. Taking to media Mr. Babar said
Mr. Mamoon Hamid, partner at Klenier Perkins said
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